Shop 10% off Good Basics & Cool Stool
Next-gen probiotic care with Microbiome Support
10% OFF GoodBasics Home Cleaning
Protect your home and your family
Keep it moving with
10% OFF Cool Stool
High fibre seed mix with added acacia gum
NEW - Nutriflex Petcare
Vet-approved, human-grade supplements for dogs and cats
Stock your shelves with local brands your customers will love
Our platform connects trusted retail stores and local brands, giving your customers access to top healthcare products in South Africa.

About us
The Wellness Initiative
We are a distribution hub dedicated to empowering independent health stores, pharmacies, delis, and Spars across South Africa. Our mission is to ensure that your shelves are stocked with the best local and emerging brands, enabling you to expand your offerings and meet the evolving needs of your customers.
We take pride in our personalised approach to distribution, offering comprehensive store support, team training, and a partnership that prioritises your success.
Team Training,
Store Support
No MOQ
per delivery
R110 flat rate for delivery
PMT 15 days
from invoice
Clearance Deals
Recently Added
This is us
Meet the team

Drue
Managing Director

Bianca
Head of Sales

Wharda
Operations Support

Rentia
Gauteng Sales
Testimonials
Why People Love Us
The Wellness Initiative has been instrumental in the launch of our Hair Care brand. Their dedicated team provides outstanding support, ensuring we have the tools to succeed. Their commitment to both retailers and consumers is evident in every interaction.
PeteAfrican Excellence Co-founder
Working with TWI as our sales, distribution, and product development partner for
Hello Health has been an absolute game-changer. Their expertise in key account
management, R&D, attention to detail, and proactive approach have allowed us to
strengthen relationships with top retail accounts and bring innovative products to
market seamlessly. The team's dedication to understanding our vision and delivering
tangible results has been invaluable. We highly recommend TWI to any brand
looking to scale efficiently and effectively.
Tarren and TeganHello Health
Thanks for the wonderful service. Super excited to be dealing with you and your company.
CarloWinkel Distribution
WOW Thank you so much. This is amazing service. If only more providers are so jacked up. Really appreciate all the help from the team.
BrendonThe Oak Tree








